I'm not surprised, but it turns out that people are dumb:

"We like to think that people will be well informed before making important decisions, such as who to vote for, but the truth is that's not always the case. Being uninformed is one thing, but having a population that's actively misinformed presents problems when it comes to participating in the national debate, or the democratic process. If the findings of some political scientists are right, attempting to correct misinformation might do nothing more than reinforce the false belief."

[...]

"Saying that correcting misinformation does little more than reinforce a false believe is a pretty controversial proposal, but the claim is based on a number of studies that examine the effect of political or ideological bias on fact correction. In the studies, volunteers were shown news items or political adverts that contained misinformation, followed by a correction. For example, a study by John Bullock of Yale showed volunteers a political ad created by NARAL that linked Justice John Roberts to a violent anti-abortion group, followed by news that the ad had been withdrawn. Interestingly, Democratic participants had a worse opinion of Roberts after being shown the ad, even after they were told it was false."

(via Slashdot...)